IN THE HASTE OF EXCITEMENT FOR A NEW OPPORTUNITY, WE SHOULD ALWAYS, "TAKE PARTICULAR CARE."
By: Linda E. Alberty, M.A.
What are you promising? Is the timing right? Can it be fulfilled? Have you considered all options?
We recently presented to Disadvantaged Business Enterprise (DBE) prime and subcontractor construction firms at The IL Department of Transportation's DBE conference in Springfield, IL. During our workshop, we presented case studies and covered internal and external marketing strategies to help owners apply best online practices to elevate their brands. In 1 Corinthians 3:12 (MSG), the Apostle Paul reminds his friends, “Take particular care in picking out your building materials.” In this passage, he is speaking theoretically but there’s a lot of wisdom in the verse, as it can also serve as a guiding principle for brand building. The wisdom, “Take particular care …” can be applied to important business decisions we need to make about our messaging, our value proposition, and whatever makes us uniquely different. On the other hand, this reminder can be used as a guard rail in cautioning us to stop and consider important business or career decisions. In all things, we should take particular care because our personal and professional brands are tied to whatever we promise and deliver, good, bad, average, or excellent. #CultivateExcellence #Success #Results #TCTR #IDOT
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