Social Squared: Changing the Way the World Works

More candidates are vetting out potential employers who do not reach beyond profits to make a difference in the world.”

Global entrepreneur Bert Brown, Founder & CEO of MBA Capital Group is on a mission to raise social consciousness in 10,000 companies around the world. 

By: Linda E. Alberty, M.A. ​​

​We live in a global economy that has evolved in the way consumers demand and influence the way it is supplied. Now more than ever, consumers have an increased interest to be involved in the process of knowing where their products are coming from and how they are being manufactured; inevitably, forcing companies to become more socially conscious and transparent in their practices.

Such is also the case for employees, team-members, vendors, and clients whose appetite to understand what their company represents  has grown substantially over the last decade. Social enterprise awareness,  Bert Brown, Founder & CEO of MBA Capital Group describes it as causing a stir in talent recruitment, as increasingly “more candidates are vetting out potential employers who do not reach beyond profits to make a difference in the world.”

And it’s on this premise that Bert is developing a global movement called Social Squared, dedicated to educate, share and implement socially-impactful practices in 10,000 companies around the world. “Companies realize that to their customers it [social enterprise] does mean something. If a company can align their mission, purpose, and passion with a meaningful social cause, a lot of good things can happen.”

If a company can align their mission, purpose, and passion with a meaningful social cause, a lot of good things can happen."
 

While in its inception, Social Squared’s aim is not just in the US, but around the world. Having helped create companies from London,  Budapest, and Singapore, Bert has empowered individuals from every walk of life to do what they love, in recognizing what he loves. “I’ve always enjoyed seeing the big picture: the big idea. I enjoy helping start-ups succeed and I enjoy seeing all the parts come together in the big picture.”

A recent NELSON survey Reports that Sixty-six percent of consumers say they are willing to pay more for sustainable brands—up from 55% in 2014 and 50% in 2013.

It all started just a few months before graduating with his second master’s degree at Indiana University.

​With a Bachelor’s of Science in mechanical engineering and a Master of Science in Aerospace Engineering in hand from Rochester University, Bert always knew in his heart that he liked the business side of creating things too. “I actually wanted to go to business school since I was 12 years old.”

While there, Bert involved himself in many entrepreneurial activities, even being recognized as the “Most Promising Entrepreneur” (a graduate class award he shared with his fellow future co-founder of Celergo).

Despite his achievements and the wise mentors he surrounded himself with, Bert felt hesitant to jump into an entrepreneurial venture immediately. However, Bert’s mentor challenged him with a statement that would forever fuel his passion to see startups grow, “Don’t postpone till later what you can do today.”

Find out how companies are re-imagining themselves or learn how to incorporate
​Social Squared into your practice. 

www.Social-Squared.com

 By doing something greater than just focusing on profits, thinking about the community, the environment, the planet ... something bigger, we can have increased employee engagement, deeper customer loyalty thereby leading to greater profit for the company — achieving a win-win-win situation.”

Empowered with these words of inspiration, Bert hit the road on his way to becoming a global entrepreneur. He has founded/managed nearly a dozen start-up companies across different industries with operations spanning six continents. While his other business ventures continue to do well today, Bert is focused on the successful launch of Social Squared.